September Lunch Program: Converged Marketing–The New Standard

September 30, 2014 @ 11:30 am – 1:00 pm
Rothchild Conference Center
8807 Kingston Pike
Knoxville, TN 37923
$25 Members, $35, Non-Members, $20 Students
September Lunch Program:  Converged Marketing--The New Standard @ Rothchild Conference Center | Knoxville | Tennessee | United States
Professional Development:  Lunch and Learn

September Program:  Converged Marketing: The New Standard

How The Melding of Digital Media, Big Data, Social and Analytics Has Revolutionized Communications.  And How You Can Survive It.

The convergence of media channels gives marketers and businesses alike a new challenge:  how do you take advantage of tremendous amounts of new information and use it to shape your messaging and create the optimum online experience?

Courtney Herda, CEO of Smarter Searches, has answers for us.

Smarter Searches is a boutique Internet marketing agency focused on creating digital messages and improving web site results for small and medium sized businesses.  In the last nine years, Herda has held a spectrum of digital marketing positions, from SEO to social media to UX and development.  She has worked with radio host Dave Ramsey and E.W. Scripps, manaing more than 500 PPC accounts for business of all sizes.

Now Herda will show us new tools and ideas for capitalizing of the power of data—and the interaction of channels—to amplify the power of a message.

Please reserve seat by Friday, September 26, 2014. Payment cannot be taken at the door. IF you have questions about reservations please call Branden Stanley at 904-307-7618.

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